Tag Archives: Switched

Switched On: On iOS, Now is Google’s Time

Posted by on May 6, 2013

Each week Ross Rubin contributes Switched On, a column about consumer technology. In the early days of the internet economy, the saying went that webpages were created on Macs, served on Unix and viewed on Windows. In the iOS app …

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Switched On: Unconventional, but not uncompromising

Posted by on April 8, 2013

Each week Ross Rubin contributes Switched On, a column about consumer technology. For T-Mobile, March went out like a lion, a roaring one. With passion for both invention and invective, T-Mobile roared against the contract during its UnCarrier announcement. The …

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Switched On: Higher stakes, higher ground for crowdfunding, part 1

Posted by on March 24, 2013

Each week Ross Rubin contributes Switched On, a column about consumer technology. The power of crowdfunding is that, by aggregating relatively modest donations from what is often hundreds or even thousands of backers, consumers can help artists and inventors turn …

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Switched On: Moving forward with leaning back

Posted by on February 25, 2013

Each week Ross Rubin contributes Switched On, a column about consumer technology. Just a few months have passed between the introduction of the Droid DNA and the new HTC One, but it seems that HTC has been turned upside down …

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Switched On: A handset for human hands

Posted by on February 4, 2013

Each week Ross Rubin contributes Switched On, a column about consumer technology. In the golden era of the PDA, many debated whether future consumers would adopt a one-device or two-device approach. The two-devicers argued that the connectivity for phone calls …

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Switched On: iOS 6 gets back from the app

Posted by on October 1, 2012

Each week Ross Rubin contributes Switched On, a column about consumer technology. Apple’s App Store has more smartphone apps than those of its competitors. But the sheer size of the library is not the only source of consternation for Google …

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Switched On: The iPod’s modern family

Posted by on September 23, 2012

Each week Ross Rubin contributes Switched On, a column about consumer technology. If you bet that Apple was going to turn the square, occasionally wrist-strapped iPod nano into a MOTOACTV-like watch that would provide a glanceable window into iPhone apps, …

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Switched On: Trading places

Posted by on August 26, 2012

Each week Ross Rubin contributes Switched On, a column about consumer technology. If widespread rumors hold true, the coming weeks will see two of the most successful tablet vendors invade each other’s screen size turf. Apple, which once rebuked the …

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Switched On: Going Thermonuclear

Posted by on June 18, 2012

Each week Ross Rubin contributes Switched On, a column about consumer technology. More Info PSA: Which iOS 6 features can my device run? WWDC 2012 Apple vs. Google gets personal: ‘Steve Jobs simply hates Eric Schmidt’ (video) At the debut …

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Switched On: Facebook’s ecosystem dilemma

Posted by on May 28, 2012

Each week Ross Rubin contributes Switched On, a column about consumer technology. Despite amassing something close to a billion users, Facebook has mainly stayed true to the startup mantra of staying focused on a few core things. In this case, …

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