Talk of an Apple TV set dates back to 2009, but recent months have provided an avalanche of rumors. CNET’s gathered them all in one convenient location.
(Credit: Josh Lowensohn/CNET)
There hasn’t quite been this much hype, intrique and mystery around an Apple product since the first iPad.
We’re speaking, of course, about Apple’s TV set. A device that began as a twinkle in an analyst’s eye, and has since ballooned into what just about everyone expects Apple to roll out as its next major flagship product.
But where are these rumors coming from? How have they changed? And most importantly, how are you supposed to keep up with them? CNET’s rounded down all the major ones below, a document we plan to keep lovingly updated as more tidbits make their way out.
See also CNET’s iPhone 5 rumor roundup.
May 3, 2012
Apple TV set may not launch until 2014, says analyst
J.P. Morgan analyst Mark Moskowitz has some bad news for those expecting an Apple-made TV set sometime in 2012. In a note, Moskowitz said that the “economics of the TV industry are strained,” and that Apple was not going to hop into the crowded market until it could garner better margins.
April 27, 2012
Apple TV set chatter heats up with rumored content talks
According to Reuters, movie channel Epix — a joint venture of Paramount, Lionsgate and MGM — has been in talks with Apple to bring its content to Apple’s digital stores. The interesting tidbit, Reuters says, is that Apple’s been pitching a deal that would bring the content beyond its $ 99 set top box, and to “upcoming devices that stream content.”
April 5, 2012
Apple’s iTV: Will it be called iPanel?
In a note to investors, Jefferies analyst Peter Misek says the expected television from Apple will be “far more than a TV.” Misek added that the device would be called the “iPanel.”
“We now believe the iTV could be called ‘iPanel’ as it is far more than a TV; it is a display, gaming center, media hub, computer, home automator, etc,” he said. “Also, Apple would likely have difficulty getting naming rights from the UK TV network ITV.”
February 6, 2012
Canadian telecoms vie to become Apple TV launch partner
Cable companies Rogers Communications and BCE have been in talks with Apple to be the launch network for Apple’s TV set, says The Globe and Mail. Citing multiple unnamed forces, the outlet added that both companies already have the product in their labs for testing.
Apple TV for $ 1,499? Would you buy it?
A Best Buy customer survey asks the question of whether a 42-inch Apple HDTV would sit well at $ 1,499. The survey mentions that the device would have iOS and be able to buy and play apps and games from the App Store. It would also be hooked up to iCloud to store movies, TV shows and music. Other features include iSight cameras and microphones. The next day, Best Buy said that survey was “hypothetical.“
January 31, 2012
Apple reportedly scouting TV display components
In a note to investors, Piper Jaffray’s Gene Munster mentions speaking to “a major TV component supplier who has been contacted by Apple regarding various capabilities of their television display components.” Adding to that, Munster says meetings in Asia suggested the company was scouting investments on LCD technology between 3.5 to 55-inches.
January 4, 2012
The 50-inch Apple TV set rumor re-emerges
In a report about Apple’s rumored TV business, USA Today cites an unnamed source who worked at Apple who said that “Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi.” That same source said Apple VP of industrial design Jony Ive already had “a slick 50-inch TV” in the company’s design studio.
December 27, 2011
First Apple TVs to come this summer at 32 and 37 inches?
According to Taiwan-based component news site Digitimes, Apple is in the process of ordering components to build 32-inch and 37-inch TV sets, which would go on sale in the second half of 2012.
December 18, 2011
Voice-controlled Apple TV in the works?
Apple executives have reportedly been in talks with media executives at several companies, says the Wall Street Journal. The report added that Apple’s working on a technology that can identify users on devices like phones, tablets and TVs. Further out is technology that would let users change channels and search for content with their voice (presumably using Apple’s Siri voice assistant), the Journal’s sources said.
December 1, 2011
Apple TV sets will be mighty pricey, analyst says
Talking to attendees at Business Insider’s Ignition conference, Piper Jaffray’s Gene Munster suggested that if Apple’s TV will cost quite a bit more than standard TV sets. The example given was an $ 800 set, which Munster said would run customers $ 1,600. There would, however, be several choices and configurations to pick from Munster offered.
October 25, 2011
iTunes creator working on Apple TV, report says
The person leading Apple’s internal TV efforts is the same one who helped create iTunes and develop the iPod, according to Bloomberg. Citing multiple sources, the outlet reported the Jeff Robin, Apple’s vice president of consumer applications had a prototype in the works.
October 24, 2011
The 50-inch Apple TV set rumor re-emerges
Apple’s TV set will be 42-inches or larger with built-in Wi-Fi according to an unnamed Apple source who talked to USA Today. That same source said Apple VP of industrial design Jony Ive already had “a slick 50-inch TV” in the company’s design studio.
July 25, 2011
Rumor: New Apple iDevice to be 55-inch OLED TV
According to a “Hollywood lawyer” interviewed by online lifestyle outlet Smarthouse, Apple’s been in talks to get the rights for U.S. TV shows. That same source said that the TV would feature OLED screen technology, hang in the 55-inch category, and launch sometime in 2012.
July 11, 2011
Analyst: Apple ripe for HDTV and ‘Genius Squad’
In a note to investors, UBS Investment Research analyst Maynard Um offers up that Apple could expand its tech support offerings with the help of a TV set. Um suggests that Apple’s in a good position to boost its market cap by anywhere from $ 50 billion to $ 100 billion by getting into the business of making and selling connected TV sets. Um cites growth in both the flat-panel TV market, as well as Internet-connected set-top boxes, adding that Apple could expand its Genius Bar support services with a paid element to help the customer get it set up back at his or her home.
June 23, 2011
Analyst: iCloud linked to Apple’s TV ambitions
Piper Jaffray’s Gene Munster says Apple’s iCloud will be the key to Apple’s television efforts. “Apple’s iCloud service for media storage makes it simpler to own multiple Apple devices and share content among them,” Munster wrote in a note to investors. “At first the only media iCloud will store is music and pictures, but we believe Apple may add movies and TV shows purchased or rented in iTunes to the iCloud service, which could be viewed on a TV.”
April 13, 2011
Report: Apple TV set could be coming this year
In a note to investors, Ticonderoga Securities analyst Brian White said that Apple was moving towards offering a TV set of its own “at a faster pace than the market expected,” and could have that product launch by the end of the year.
February 18, 2011
Job listing hints at work on Apple TV set
A new job listing says the company’s looking for people who know about power supply for, among other gadgets, televisions. Could the Apple TV finally be ready to morph into an Apple-branded television?
January 3, 2011
Will Apple release a TV by end of 2012?
Piper Jaffray’s Gene Munster sent a note to investors saying Apple would be in the TV market by the end of 2012. “While Apple’s commitment to the living room remains a ‘hobby,’ we continue to believe the company will enter the TV market with a full focus, as an all-in-one Apple television could move the needle when connected TVs proliferate,” Munster said.