Normally not given to hype, Apple has rolled out a few offers for Black Friday…not that Apple stores have been lacking for customers.
Apple has rolled out a selection of deals for this year’s Black Friday retailer extravaganza, lowering prices on iPads, the iPod touch, and iPod media players, as well as Mac computers and accessories. Although the deals aren’t the kind of door-busters many consumers have come to expect from Black Friday, they basically represent Apple’s only real nod to discounting: the company is famous for keeping its product prices steady right up until the moment the products are discontinued.
Many of Apple’s price cuts end in $ 1. These deals will probably represent Apple’s most popular offers:
- iPad (16GB, Wi-Fi): $ 458 ($ 41 off)
- iPad (32GB, Wi-Fi): $ 548 ($ 51 off)
- iPad (64GB, Wi-FI): $ 638 ($ 61 off)
- iPod touch 8GB: $ 178 ($ 21 off)
- iPod touch 32GB:$ 268 ($ 31 off)
- iPod touch 64GB: $ 358 ($ 41 off)
- iPod nano 8GB: $ 118 ($ 11 off)
- iPod nano 16GB: $ 138 ($ 11 off)
- MacBook Air: $ 898 to $ 1,498 ($ 101 off)
- MacBook Pro: $ 1,098 to $ 2,398 ($ 101 off)
- iMac: $ 1,098 to $ 1,898 ($ 101 off)
Apple is also running discounts on accessories like its Magic Trackpad, Time Capsule wireless base station and backup system, and the leather version of the iPad Smart Cover. Apple’s also discounting iTunes gift cards: today, a $ 50 card costs $ 45. Several third-party products are also discounted.
The prices are only good today, November 25, 2011.
The less-than-spectacular nature of Apple’s Black Friday deals puts the company in the slightly awkward position of being undercut by other retailers: consumers willing to brave crowds (and traffic, and weather) can probably find better deals elsewhere. But it’s not as if Apple has any trouble attracting customers: Apple stores have the best sales-per-square-foot ratio in the retailing industry.
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